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Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? ... Publ.Date : Tue, 30 Jun 2009 14:45:00 +0100
Is Twitter Killing Other Online Activities? The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. ... Publ.Date : Fri, 3 Jul 2009 09:40:00 +0100
Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. ... Publ.Date : Wed, 1 Jul 2009 14:06:00 +0100
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? ... Publ.Date : Tue, 23 Jun 2009 12:03:00 +0100
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. ... Publ.Date : Mon, 22 Jun 2009 13:02:00 +0100
